AdWords – Cut Costs & Increase Campaign Effectiveness

Perhaps you’ve heard of industry successes and considered AdWords? Or is your business already a user of AdWords? Either way, there are changes coming with enhanced AdWords Optimised Campaigns to make it  even more cost effective, to reach your prospects or buyers on mobile, tablet, and desktop.

What Changes Are Coming To  AdWords Accounts?

Did you know that there are trillions of searches on Google, and of the websites managed by Pure SEO, more than half of all searches are now occurring on mobile devices such as smartphones and tablets?  Because of this your business and our Google Ads specialists need more control and flexibility to optimize your bids on specific devices and act accordingly.

What Will This Mean To An AdWords Account?

More controls will mean AdWords accounts can now be optimized with greater precision while keeping things simple with a single campaign that reaches your prospects or buyers across devices. You can be more cost effective and more focused on reaching your customers with your existing budget, wherever they are and on whatever device they may be searching.

Over the coming months, Google will be rolling out a change to enhanced campaigns that will allow you to set your base bids for any device and set bid adjustments for the others – quickly, easily and more effectively.

Advertisers can now start setting base bid adjustments for mobile, tablet and desktop. So your budget will be only be spent specific to the needs of your customers.

If you are not already experiencing the benefits of reaching your prospective or existing customers using enhanced AdWords optimised campaigns,  or you’d like to know more about increasing the effectiveness online  – talk to our AdWords specialists to learn more – 0800 732 724.

Prabin Yonzon

Prabin is the Head of Organic Search and CRO at Pure SEO. He has over nine years of experience in digital marketing, specialising in SEO, CRO, and analytics. Apart from his day-to-day work at Pure SEO, he is also highly involved in conducting webinars and in-house training for some of the well-known brands in New Zealand and overseas.

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