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Guides

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    Analytics Blog Guides

    Switching to Google Analytics 4 – Our Guide to GA4
    • June 27, 2022
    • Author: Jack RapsonJack Rapson
    Significant changes are coming to Google Analytics. Google has announced they will sunset their longstanding Universal Analytics software and migrating over to their new and improved Google Analytics 4 (GA4). This change raises many questions about...
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    Blog Guides SEO

    Crawlability & Indexing Tips to Optimise Your SEO
    • June 27, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    A solid SEO strategy relies on search engines crawling your website and indexing its pages in their databases to appear on results pages. If we may as well have written that sentence in code, let us explain. Below, we’ll explore what...
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    Blog Guides

    A Guide to Downloading Your Pure SEO Data Studio Report
    • June 3, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Pure SEO provides a range of digital marketing services to take your SEO and digital game to the next level. These include comprehensive reports detailing the in-depth results of your Google campaigns, traffic breakdowns and more. You can easily...
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    Blog Guides SEO

    Page Experience and Website Performance: The Ultimate Guide
    • May 26, 2022
    • Author: Matthew CarsonMatthew Carson
    As Google continues to add new tools and features for developers, user experience has become a key factor for SEO. We explain how website performance and experience can affect your rankings in search engine result pages (SERPs) and how it’s...
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    Guides On-page Optimisation SEO

    Image Optimisation – The Ultimate Guide
    • May 23, 2022
    • Author: Megan LeachMegan Leach
    Image optimisation is crucial when converting a successful SEO strategy into quality site traffic. Images are part of a website’s on-page SEO and influence the site’s ability to drive quality, organic traffic from Search Engine Results Pages...
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    Blog Guides Marketing

    Open Graph Social Metadata – The Ultimate Guide
    • May 23, 2022
    • Author: Ruby GarnerRuby Garner
    Social media plays a major role in most modern marketing strategies. Links shared on social media can be optimised, as they could with any website, to grab potential customers’ attention and keep them coming back. When sharing a link on social...
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    Blog Guides SEO

    What Is An SSL Certificate – Securing Your Server
    • May 16, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Have you ever noticed how some website URLs begin with http://, while others with https://? Where does this extra ‘s’ come from, and what does it mean? To give you a short answer, the extra ‘s’ means your connection with a...
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    Blog Content Guides

    Duplicate Content – The Ultimate Guide
    • May 14, 2022
    • Author: Ruby GarnerRuby Garner
    Although not technically a penalty, duplicate content can negatively impact your organic search engine rankings. It’s a surprisingly common occurrence online. According to California digital marketing platform Raven, almost 30% of all content...
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    Blog Guides On-page Optimisation SEO

    On-Page Content for SEO – The Ultimate Guide
    • May 10, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Effective SEO content is written content on your webpage that has utilised SEO strategies to increase the ranking of your page in search engine results. It is content that is easy for visitors and search engines alike to read and understand how...
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    Blog Content Guides SEO

    Backlinks – The Ultimate Guide
    • May 4, 2022
    • Author: RobynRobyn
    Backlinks have long been a vital part of Google’s key ranking signal. They’re one of the most powerful ways to drive traffic to your website and boost your off-page SEO performance. So, what is a backlink and how does it benefit your website...
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    Blog Guides On-page Optimisation

    XML & HTML Sitemaps: The Ultimate Guide
    • April 22, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    What are sitemaps and why are they important for SEO? The experts at Pure SEO have put together a guide to XML and HTML sitemaps, providing everything you need to know to get started. Read this ultimate guide below to learn everything about XML and...
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    Blog Guides SEO

    The Pure SEO Guide to URL Redirects
    • March 30, 2022
    • Author: Jack RapsonJack Rapson
    Are you struggling to shift customer traffic from one URL to another? URL redirects are the primary way website owners can modify, maintain, and migrate their site without disrupting the user experience. In this helpful guide, we’ll explore how...
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    Blog Content Guides SEO

    The Pure SEO Guide to Site Siloing & Information Architecture
    • March 30, 2022
    • Author: Ruby GarnerRuby Garner
    How you organize your website content is an essential part of your SEO strategy. Site structure must communicate topic relevance to search engines. How pages are siloed into topic themes represents the information architecture of your site. This can...
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    Blog Content Guides On-page Optimisation SEO

    The Pure SEO Guide to Heading Structure
    • March 30, 2022
    • Author: Matthew CarsonMatthew Carson
    Heading structure is one of the determining signals for rankings in search engine results. It also helps to improve user experience. Implementing a heading structure for SEO is an easy and effective way to make your content easier to navigate and...
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    Blog Guides On-page Optimisation SEO

    The Pure SEO Guide to URL Canonicalisation
    • March 30, 2022
    • Author: RobynRobyn
    URL canonicalisation is an essential part of any effective SEO strategy, allowing web developers to gain more control over their most important online content. Understanding how to use canonical tags correctly will be crucial to your success. Below,...
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