Conquer Calls-to-Action with these Easy Strategies
A Call-to-Action (or CTA) is a method of encouraging your website visitors to undertake a specific action. There are a variety of ways to use Calls-to-Action, but some methods have proven to be more effective than others. Use the strategies below to achieve maximum CTA success.
Make Your Text Full of Action
Mundane words like ‘Submit’, ‘Enter’, and ‘Start’ should be replaced with action packed words like ‘Reserve’, ‘Get’ and ‘Save’. The action-oriented text prompts users to immediately take action.
Use Colours To Create Contrast
Use colours that make your CTA buttons strikingly contrast with the background. So, green buttons would not work well with green backgrounds, but are generally known to be excellent performers against white or blue backgrounds.
Create A Sense of Urgency
Statements like “Offer Ends Tonight”, “Only 6 Offers Left to Claim” and “Register Now” can lead to an exceptional increase in click-through rates. Our own CTA below is simple yet effective in generating leads.
Place Your Call-To-Action Buttons Effectively
The human brain tends to read text from the top down and from left to right, and this particularly applies to text written in English. Placing CTA buttons towards the right or bottom of the page is often known to outperform other placements.
Experiment (Using A/B Testing)
Use A/B testing to see how the button placement, colour, position and text perform relative to the other options. CTA buttons work best when placed in a position that maximizes user experience and satisfaction.
In summary, simple CTA strategies such as using succinct text with action-oriented words can create a sense of urgency and trigger potential customers to take action immediately. The CTA button usually works well with colours like green and orange, but the entire point is to use colours that ‘stand-out’ against your particular website’s background. It is recommended to place your CTA buttons towards the right or the bottom of your landing page, since experiments demonstrate that these specific positions lead to outperforming CTA buttons.
However, you should always test out different CTA versions and placements to find the solution that works best – every website is different!
Prabin is the Head of Organic Search and CRO at Pure SEO. He has over nine years of experience in digital marketing, specialising in SEO, CRO, and analytics. Apart from his day-to-day work at Pure SEO, he is also highly involved in conducting webinars and in-house training for some of the well-known brands in New Zealand and overseas.
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