People often say that less is more, but when it comes to marketing that’s not usually true. Diversifying your marketing strategy by targeting more people across more channels will usually result in – you guessed it – more leads. Investing in a new product is a risk for consumers, and repetitive exposure to a brand or product through the various channels gives consumer more confidence.
Think about it from the consumer’s perspective. Spending money on a new product or service is a risk since there is a lot of uncertainty involved. Repeated exposure to a brand or product through various channels gives consumers more confidence that the brand or product can be trusted.
Here are three channels you should consider using in your diversified marketing strategy.
Blogging is an opportunity for your business to provide content that resonates with your target audience. It also greatly helps in driving traffic to your website. If your business is active on social media, such as Facebook, Instagram, LinkedIn, Pinterest and other platforms, then posting blog updates can give your followers a reason to visit your website.
Powerful, in-depth blog posts help establish authority and position your organisation as an industry leader, while also showcasing your knowledge about the products and services you offer. It is also worthwhile to include Call-to-Action buttons on your blog, connected to the landing pages on your website. Blogging twice a week is known to double the lead volume.
Pro tips: Include Call-To-Action buttons on your blog that are connected to your landing pages. Blog at least twice a week if possible.
According to a recent study by Radicati Group, there will be more than 3.7 billion users of email by the end of 2017, which represents enormous potential for marketers.
There is a perception that email is an antiquated form of marketing, but it can be quite effective if done properly. To put it simply, email marketing is a personalised, powerful and a cost-efficient way of reaching out to existing and potential customers. While most marketing tactics reach out to masses, emails can be tailored to customers’ interests and can cover a varied range of topics, from new product information to customer feedback requests.
Listed below are three effective ways of crafting emails that complement your overall marketing communication strategy:
Personalised Emails: Use email marketing software to address people by name and split topics based on your consumers’ interests. This approach allows for greater personalisation, which should improve conversion rates
Action Oriented Emails: Include sharing tools within each email, such as social media sharing buttons or the “Forward it to a Friend” button. This practice will make it easier for people to share their networks.
Visual Emails: Experiment with using different visuals such as banners and graphics in your email to make them more visually appealing. Use A/B testing to determine which graphics are more effective at generating conversions.
Social media is forecasted to be used by around 2.95 billion people by 2020, which represents about a third of the entire world’s population.
If your business isn’t leveraging the power of social, you’re missing out. Social media is one of the rare platforms where personal content is served along with branded and sponsored content, making it tricky for users to differentiate between the two categories. For this reason, brands often receive far more engagement on social than on other platforms.
Platforms such as Facebook allow precise audience targeting based on parameters including geographic location, age, gender, interests and more. Businesses can also upload the details of their customers, such as a phone or email database, to serve ads to those specific people at priority.
Effective targeting can help build a loyal following, who will not just ‘like’ your content, but participate in the dialogue created with other followers on social media. When content is shared, social media algorithms automatically reward that content in the newsfeed and help your brand stay at the top on your fans’ newsfeeds.
Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.