How to Improve Customer Loyalty for your Small Business Online

Loyalty is important in any relationship, and that includes the relationship between a business and its customers. Without loyalty, the connection is thin and easily torn. Consider these 7 tips to improve customer loyalty for your small business online.

Do What You Say

Be honest with your pitch. If you oversell your product or service and customers are underwhelmed by it, your business’ reputation will pay big. Stay true to your word and keep your promises!

Personalize Content

Who is your target audience? What kinds of things do these buyer personas look for in an online business? Put yourself in their shoes when considering colour, style, language, etc. By personalizing content you can make your target audience feel like just that – targeted and catered for.

Share Your Story

People like to know the context. Sharing your story and your business’ journey is like opening up a photo album to show a new lover photographs from your childhood. It helps customers understand, empathize and connect with you and your business.

Support Your Community

Team players win! Support your community – whether that be your local community or an online one for the industry you specialize in. Run/participate in fundraisers or charity campaigns, or work alongside other small businesses on a positive project.

Stay Relevant

It’s the problem many parents face – how do I retain interest from waning attention spans? It’s simple. Stay curious and keep learning. Keep up-to-date with current events and trends and don’t ever become too comfortable with where your small business is online – because it can always be better. Loyal customers come from a a transparent, evolving business, so keep growing!

Be In-Depth & Responsible

Shallow content is for skimming, but you want your customers to truly engage with and understand your products or services. Give them the juicy goss and educate them too. It’s also important to be responsible with what you put on your website. Make sure everything you share is legal and factual.

Reward Loyal Customers

Say thanks to loyal customers by giving them a gift, special offer, or other kind of reward. The reward could be physical, such as a sample of your products, or virtual, like points that can be collected to purchase a product or service in the future. Whatever it is, it pays to say thanks!

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Rachel Matela

Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.

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