Big Data Analysis of the NZ Clothing Market


Pure SEO recently partnered with Whites Agency, a European SEO organisation, to create a comprehensive SEO analysis of New Zealand’s competitive online clothing market.

The study utilises Big Data and a reverse engineering approach to:

  • analyse online search results within the clothing industry
  • distinguish features of the winning sites
  • translate the findings into building precise SEO strategies for those wanting to compete within the industry.

Search results from 10,099 keyphrases were studied, and insights from top-ranking market players, including Amazon, The Iconic, ASOS, Cotton On, Glassons, H&M, and more, were compared and studied.

The report reveals interesting and unexpected data insights into New Zealand’s online clothing market. Download the full report below!

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