Your landing page is a user’s first impression of your website, and first impressions are often last impressions. Keep up with current landing page trends to ensure that your website stays modern and relevant. That way, you will help prevent users from bouncing away.
Here are some tips from the latest 2017 landing page trends to keep you ahead of the game.
1. Be a Minimalist. Keep it Simple.
Design principles suggest that uncluttered pages are the most effective. Users are more likely to take a desired action more quickly if they don’t have to spend too much time trying to figure out the meaning of the content. Modern minimalist trends include elements such as clear headlines, ample use of white space and few overall colours.
2. Remove The Navigation Bar.
Exclusion of navigation bars is a best practice for any landing page. Removing navigation bars from your landing page increases the user’s focus on the page’s aim, which is to convert. A conversion can be anything from downloading a content offer, to filling out a contact form, to purchasing a product or service.
3. Connect Social Sites
It is becoming increasingly common to create landing pages that are exclusively designed to connect with audiences who use social media. Connecting your landing pages with your social media accounts can help you build up your social following and also encourage users to share your landing page offer with their friends and followers.
4. Autoplay Video Home Screens
While landing page videos have been a thing, for a while now, the latest trend is autoplay full-screen videos. The silent autoplay video becomes the background of the home screen, on top of which content is displayed. These videos are commonly known as contextual videos since they provide context and relevancy to your landing page without being too distracting. They can help evoke emotions through subtle imagery and guide users towards a conversion.
5. Custom Photography
People love seeing human experiences in action. Gone are the days when websites and landing images were full of stock pictures – keeping it real is the latest trend. Use original images that your audience can relate to. This will help your website stand out from the crowd.
Design trends are like fashion trends – they change with the times, and if you don’t keep up you wind up being left behind. While modern-designed websites are aesthetically pleasing, they can also give a huge boost to your conversions! So what are you waiting for? Give your landing pages a facelift today!
Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.
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