This Week in Search: Google My Business Adds New Post Types and More!
Pure SEO’s ‘This Week In Search’ series takes a look at the top SEO and SEM news stories from the week.
This week, Google My Business added two new post categories and officially launched the Agency Dashboard, Google Sheets released a Google AdWords add-on, and Facebook rolled out an update that supports bidding for in-app advertising.
Google My Business Release Two New Post Categories
Creating posts on Google My Business is quickly becoming a useful tool for marketers advertising on Google. In the past, it let businesses communicate with their customers about what’s new and any upcoming business events. With the recent update, businesses are now able to create “Offer Posts” and “Product Posts”. Here’s a break down of these new features from Google:
Offer posts: Posts that provide promotional sales or offers from your business. Offer posts require a title and start/end dates and times. A “View offer” CTA button is automatically added to the post. You can also include a photo/video, coupon code, link, and terms and conditions with the post. For example, a pizza parlor may advertise 20% off large pizzas for a week.
Product posts: Posts that emphasize a specific product your business sells. Product posts require a title and photo or video. You can also include a CTA button and other information. For example, an electronics store may promote a new phone for sale.
Posts let Google-verified businesses connect with customers through the search platform like never before – complete with photos, videos, links CTA buttons, and more.
Google Officially Launches the Agency Dashboard
The Google My Business Agency Dashboard has officially launched! The new Agency Dashboard allows marketing agencies and local SEO businesses to manage listings in one, easy-to-use platform.
Here are the most notable features of the new Dashboard:
Businesses can manage an unlimited number of locations on the Agency Dashboard, eliminating the limit of 100 locations per account.
Sending and receiving invitations for listing management is now much easier.
Location Groups and User groups allow for more efficient business management within agencies and teams.
The Search function lets users search for locations within an entire account or location group.
New Google AdWords Add-On Released on Google Sheets
A new Google AdWords add-on has been released on Google Sheets – aimed at streamlining the reporting process for AdWords users.
The new Google AdWords tool is free to download, helping marketers create custom reports using their AdWords data from one or more AdWords accounts. Marketers are able to choose which columns to include in their reports, which can be refreshed to include their most recent AdWords data.
Facebook Now Supports Bidding for In-App Advertising
Facebook marketers are now able to bid in auctions for in-app advertising by using Facebook’s Audience Network, improving the efficiency of app monetisation.
App bidding enables app publishers and developers to establish an impartial and open auction over their ad inventory. All advertising networks are called simultaneously and the highest bidder for the placement wins, thereby providing publishers with opportunities to earn more. Publishers can maximize their access to high-value advertisers, fueling the creation of sustainable ad businesses that help ensure people continue to enjoy access to high-quality free content.
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Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.
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