5 SEO Trends to Expect in 2018

What will the Year of the Dog have in store for SEO? Here are the top 5 SEO trends to expect in 2018.


User Experience

Websites will need to provide seamless user experiences to attract visitors and rank well on search engines. Relevant, valuable content will be key in 2018, and a good website will need to be fast and easy to navigate. SEO will focus on enhancing the UX and optimizing pages to make sure content is personalized to the target audience group.


Link Building

Gone are the days of linking anything and everything. Now, if a link doesn’t add value and help you build an authority in your target niche, don’t bother creating a link. In 2018 we will see quality link building and ‘linkless’ links, i.e. mentions that work just as well. SEO strategists will be moving towards building meaningful relationships that help brands develop relevant contacts and links that will be beneficial in the long run.


Voice Search

The rise of digital assistants has made life more convenient for smartphone users. Artificial intelligence and machine learning has changed the game for SEO – according to Google, 1 in 5 searches are already conducted via voice search. For SEO, this means we can expect to see more of a focus on long-tail search keywords, and a natural language that matches the conversational tone of any regular Joe.



Visual Search

In 2018, visual search engines will continue rising to popularity. SEO will be considering the way we consume visual content, and how to optimize content in a multi-dimensional SERP. Competition for visual search will become fierce, so companies will need to think in terms of quality, relevant and unique visual content.


Mobile-First Index

The smaller device is dominating the online world, and SEO will focus on putting mobile first more than ever before. A recent study by BrightEdge found that 57% of web traffic comes from mobile devices, and in 2018 we expect to see this number grow. There is a significant difference in the way keywords rank on mobile and on desktop, so SEO will focus on optimizing content to make it mobile friendly. Mobile searches are all about context, and local SEO will become popular as mobile users look for content on the go. 


The New Year looks like it’s going to be an exciting one for the world of SEO! From the team at Pure SEO, Merry Christmas and a Happy New Year!



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Rachel Matela

Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.

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