Top Three Ground Rules for Lead Generation

Want more leads without spending insane amounts of money? Make the most of your budget by following some easy, basic ground rules for lead generation! Let’s get to it.

Hard work is gold

Hard, consistent work always pays off. This isn’t something you can get around and you shouldn’t want to – after all, we all want to achieve long-lasting impact.

So what does hard work entail when it comes to lead generation? It could mean a daily blog post or a video series that is created on a regular basis. Or it could mean investing resources into creating a really valuable long-form piece of content such as an eBook instead of just quick blog post. Remember that it is all about creating a valuable post and not just a post; that is what will distinguish you from your competitors.

Focus on getting the right kinds of leads

You need to focus on getting leads that have the potential to turn into buyers. That means you don’t want to target the people looking only for freebies, and there are plenty of those. So make it clear that you are selling something as soon as you can. As long as you are providing value while you sell, the true potential buyers will stick with you.

Sell first

People will buy things they need or want because that’s what they were looking for in the first place. So while building a relationship is important, don’t wait too long before encouraging people to buy your product or service. As long as you’ve appropriately framed your product or service as a solution to your audience’s problem, they should be happy to buy from you. At the end of the day you are a business, so don’t feel guilty about it.

These basic ground rules should get you moving towards achieving your lead generation goals fairly quickly.

Prabin Yonzon

Prabin is the Head of Organic Search and CRO at Pure SEO. He has over nine years of experience in digital marketing, specialising in SEO, CRO, and analytics. Apart from his day-to-day work at Pure SEO, he is also highly involved in conducting webinars and in-house training for some of the well-known brands in New Zealand and overseas.

Digital Marketing Agency

Ready to take your brand to the next level?
We are here to help.