As we begin 2022, now is the perfect time to look forward and revisit your digital marketing strategies. Search engines are constantly advancing and updating, so keeping up and adjusting your search engine optimisation practices is important for keeping up with recent trends. We can see some SEO trends already emerging, so we have broken down what New Zealand’s marketers and small businesses should anticipate in the changing landscape of digital marketing in the year to come.
The Importance of Page Experience
In 2021, Google began the slow rollout of their Page Experience Algorithm, which means a user’s page experience will be a heavier ranking factor. The algorithm includes Core Web Vitals, which evaluate a user’s overall experience with a web page. Page Experience Algorithm also assesses other metrics, including loading speed, interactivity, visual stability, and HTTPS security.
Want to see how your website is performing on this front? Check out Google’s PageSpeed Insights tool, which can tell if your website passes the Core Web Vitals Assessment. Analyse your URL to see how it performs on both mobile and desktop and explore opportunities to improve your website’s performance.
User Intent is Changing
In 2021, Google also released its Multitask Unified Model (MUM). MUM helps Google use contextual information to present more comprehensive answers to complex search queries. When businesses understand what users are searching for and provide them with content that answers their questions, they stand to benefit as much as the users. Paying close attention to search queries will allow businesses to create competitive content that their online audience wishes to consume. Focus on making your solution the best for their needs. This will bring in more organic traffic, ensure that traffic stays longer on your website, and build trust with your target audience.
The majority of internet users access sites through mobile devices. Due to this, mobile UX will continue to be an intensifying focus for NZ’s SEO and digital marketing experts. In 2021, Google wrapped up the rollout of Mobile-First Indexing (MFI). MFI prioritises the indexing and ranking of mobile-friendly websites. Because of this, non-mobile-responsive websites and sites that offer poor mobile UX will suffer in their search rankings in 2022. If you have a separate desktop and mobile site, it is time to consider migrating to a mobile responsive site.
Voice Search Is on the Rise
Voice search is becoming more popular worldwide, especially with the rise of smart speakers such as Google Home and Alexa. Rather than typing keywords, people ask questions and expect an answer as if they were having a human conversation. Because of this, businesses need to ensure their content is relevant, comprehensive, and conversational to adapt to voice search.
Enhance your digital marketing with Pure SEO
When it comes to digital marketing strategies, Pure SEO has you covered! We offer digital marketing services across the board from SEO to content marketing, to help your website rank higher. We know how to grab the attention of your audience, drive traffic and engagement, and ultimately grow your business.
Pure SEO delivers on this promise every month for hundreds of customers around the globe, ranging from globally recognised brands to SMEs, start-ups, and charities. No matter what your business does, we can help you rank for it. Get in touch with us today to put SEO at the forefront of your business’s marketing efforts in 2022!
Ruby joined the content team in August 2021. An avid reader and writer since she was young, Ruby always knew she wanted to work with words. After leaving high school, she studied a Bachelor of Communications majoring in journalism at Massey university. She spent a few years working as a journalist for a news app in the area she grew up in, Matakana, before joining the team at PureSEO.
Ruby also worked part time as a preschool teacher to save money for travelling. So far she has ticked Vietnam, Cambodia, and Bali off her list, and she hopes to be able to travel again soon.
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