How to Create an Effective Call to Action
A strong call to action is essential for any successful digital marketing strategy. A well-crafted CTA can motivate your audience to...
Articles by Ruby Garner
Ruby joined the content team in August 2021. An avid reader and writer since she was young, Ruby always knew she wanted to work with words. After leaving high school, she studied a Bachelor of Communications majoring in journalism at Massey university. She spent a few years working as a journalist for a news app in the area she grew up in, Matakana, before joining the team at PureSEO.
Ruby also worked part time as a preschool teacher to save money for travelling. So far she has ticked Vietnam, Cambodia, and Bali off her list, and she hopes to be able to travel again soon.
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On-page Optimisation SEO
Featured Snippets Optimisation Guide 2023
In today’s digital landscape, securing maximum visibility on search engines is crucial for businesses and content creators. Featured snippets... -
CRO
Conversion Rate Optimisation Guide – An Introduction
If you’re running a business, whether online or brick & mortar, you probably know how crucial it is to... -
SEO
Google E-E-A-T and its Importance in SEO
If you’re new to SEO, you may be curious what Google’s E-E-A-T is and why it matters. Below, we... -
SEO
What Are Accelerated Mobile Pages?
User experience on mobile phones or tablets can range from speedy and efficient to slow and frustrating, depending on... -
CRO Lead Generation
Form Optimisation Insights to Achieve Better Conversions
Forms are a crucial component of any website that aims to convert visitors into customers. Whether you’re looking to... -
Digital Marketing Guide: Types, Tools, & Techniques for 2023
Welcome to Pure SEO’s Digital Marketing Guide for 2023! The world of digital marketing is constantly evolving. Keeping up... -
Colour Psychology for Website Design: Harnessing Hue to Improve Conversions
Humans are visual beings; colour can greatly influence our buying decisions. Extensive research by marketers and designers has shown... -
Content
The Ultimate Content Marketing Guide for 2023
Welcome to the ultimate content marketing guide for 2023! Creating high-quality, engaging content in today’s digital age has become more... -
Artificial Intelligence
AI in Digital Marketing in 2023:What to Expect in the First Year of the AI Revolution (and How to Harness it)
AI (Artificial Intelligence) significantly impacts digital marketing, empowering greater audience targeting, content creation, search engine optimisation, email marketing, social media marketing,... -
Content SEO
What is the Topic Cluster Model, and How Does it Benefit SEO?
The topic cluster model for SEO is an increasingly powerful and effective way to organise your website’s content around a core... -
Content SEO Voice SEO
Voice Search SEO Explained
The increasing reliability and accuracy of voice search technology have played a massive role in its adoption. When Apple... -
Google Ads SEM
What is a Low Quality Score & What Does it Mean for Your Ads?
Google Ads is an effective method of bringing targeted traffic to your website, a must for anyone wanting to... -
Lead Generation SEO
Lead Generation Tips
Lead generation is the process of attaining interest in your products or services. Leads can have many purposes, but... -
SEO
Noindex Directives: The Ultimate Guide
Noindex directives instruct search engines not to index certain pages, preventing them from appearing in search engine results pages....
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