The Ultimate Guide to Keyword Placement for SEO

Keyword placement is vital to the success of the SEO process. Using the correct keywords in appropriate areas is the most basic yet effective way to target your content to specific searches.

Remember, though: it’s the content that makes a visitor stay. Keyword placement is only successful when satisfying both the search engine algorithm and the visitors. If one or the other is neglected, your ability to rank well and increase lasting traffic decreases. Excellent keyword placement is striking a balance between engaging and highly optimised content.

Read our keyword placement guide below to better understand how to implement it on your website and its SEO benefits. Or download our in-depth detailed step guide to keyword research.

What are Keywords?

SEO keywords are terms or phrases that people use to search for information on Google and other search engines. They’re used in online content to improve search engine rankings for queries relevant to those words. These keywords will be discovered during the keyword research process and chosen based on search volume, competition, and search intent. Keywords act as a conduit between your target market and website.

Conducting Your Keyword Research

Keyword research is selecting and analysing words that best describe the content on your page and will help you rank higher for searches related to those keywords.

There is more to SEO keyword research than simply choosing words and phrases. Continue reading to explore which keywords you should be targeting in the content of your website and how to create web pages that satisfy both users and search engines.

Understanding Keyword Intent

You know your business inside and out, but your customers may not. The words you use to discuss your products or services might not align with the keywords used by searchers. As a business, you need to meet your customers where they are. That often means adjusting your language to align with how customers understand your products or services.

While conducting keyword research, consider the intent behind keywords used in searches and whether your content aligns with it.

There are four main types of search intent you should consider when performing keyword research:

  • Commercial – Searchers have transactional intent but need more time and convincing.
  • Informational – Searchers have a specific question or want to know more about a particular topic.
  • Navigational – Searchers are trying to reach a specific website or page.
  • Transactional – Searchers already know what they want and seek a product page.

When your webpage aligns with the searcher’s intent, they are far more likely to remain on your website, increasing your search rankings. The benefits of keyword research lie in further understanding your customers and how they are finding your website.

Why Keyword Placement Matters for SEO

Keyword placement is an often overlooked yet essential aspect of keyword research and SEO. Google ranks pages based on their perceived ability to answer the user’s question; proper keyword placement is crucial to convincing the search engine that your website can answer these questions.

Keyword placement maximises the SEO benefits of your website by placing keywords strategically throughout your content so that search engines can properly index your site for those relevant keywords.

Implementing SEO Keywords on Your Webpage

It is not enough to stuff your page with keywords. Creating compelling yet highly optimised SEO content is the goal of successful keyword placement.

Here’s how you can utilise keyword placement on your website:

Page Content

Google values the first 200 words of any piece of content above the rest. So, it is advisable to introduce your keywords within these first 200 words to maximise your keyword performance. Do so naturally, rather than forcing the matter, as google tracks keyword density, sniffing out keyword stuffing (using keywords at a spammy frequency) and penalising your website; remember you’re writing for people, not Google.

Page Meta Titles & Descriptions

Title tags are the hyperlinks for your website that appears in searches. It defines what your page is about for both search engines and searchers. Therefore, it is essential to include a keyword you have decided to target and the website name in your title tag for optimal SEO function.

Meta descriptions are the text that appears under the title tag in search results. They contain a page summary and present a fantastic opportunity for keyword placement and increased SEO value.

While no longer direct ranking factors in SEO, meta titles and descriptions help Google determine your content’s relevance to the search question. It also helps the searcher determine whether the page is worth clicking on, increasing click-through rates and indirectly impacting rankings.


It is crucial to add keywords and their synonyms to your heading tags. Having relevant keyword headings will significantly increase the chance of visitors staying on your page and reading the content, reducing bounce back and improving your website SEO performance.

Trust the experts to get the most out of your keywords

Climbing the ranks of search engine results can be a long, arduous journey, so why not make it easier with Pure SEO? We offer a range of digital marketing services to help get your company atop the search results in no time. To find out how we can help your website with keyword placement for SEO, get in touch with the team today and start your digital journey today.

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