Tools to Measure Landing Page Optimisation

So you’ve created a landing page that’s beautifully designed and researched thoroughly. Time to sit back and watch the traffic roll in right?


This is just the beginning! Now that your page is live and receiving traffic, you need to ensure you’re capturing leads. You may get 5,000 visits to your website, but if no one is converting then you need to optimise your landing page.

There are so many optimisation tools out there and it’s hard to know which one is right for you. So we’ve compiled a list of tools that will help you pinpoint exactly where your visitors are falling off the conversion path and how to keep them engaged. Stop guessing and start knowing.

Here are our top landing page optimisation tools:

Crazy Egg

Crazy Egg is an amazing tool that provides heat maps of the customer’s behaviour on your site. It shows what parts of your website people are clicking on and where they aren’t. It also shows where people are coming from and tracks mouse movements. All of these interactions (or lack thereof) with your website present opportunities for A/B testing to improve overall site engagement.


Leadformly is a software that has conversion optimised lead form templates that are designed for users. They work for well for B2Bs, small businesses and agencies. Templates include mobile form fields based on the average adult’s finger size, and they integrate with over 600+ CRMs/marketing tools. You can embed these forms onto your domain and edit the CSS or HTML to fit your website’s look.


Clicktale is similar to Crazy Egg in that it allows you to view individual visitor sessions (mouse tracking, clicks and keystrokes) through visual heatmaps, behavioural reports and videos. It also reports on conversion analytics and traditional web stats.  It shows you where you can improve parts of your site for better conversion rates. What makes it unique is the web form analytics that gives you actionable recommendations that can increase conversions. This makes the tool perfect for A/B testing your landing pages.


VWO is an A/B Testing and Conversion Rate Optimisation software. This platform lets you easily change things like images, buttons and copy, then test them against each other. You can test hundreds of changes at once with multivariate testing and try out split URL testing. If that’s not enough, you can build entire campaigns with the click of a button, no coding required. You also get heat maps and click analytics as with Clicktale. It’s ready to be set up in one day and personalised for every unique web visitor.


This is a quick and easy tool to use when you begin your landing page campaigns. Test your pages again when you perform A/B or Multivariate tests too. Pingdom analyses the page speed load time and finds bottlenecks/issues. The performance insights provide you with suggestions to improve the page speed such as minimising redirects, leveraging browser caching and reducing 404 errors. Remember, the average human’s attention span is eight seconds.

Now that you have a list of tools to check out, find the one that’s best for your needs and get testing. Optimising landing pages is vital. If you don’t check what’s going on behind the scenes, you may miss out on leads. It pays to be proactive and strive to create the best user experience on your landing pages. You can also learn about landing page mistakes here. Now go out and create some amazing landing pages!

Rachel Matela

Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.

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