Top Tip Tuesday – How to Use Keywords to Improve SEO

Keywords are essential to SEO. They tell people and Google what your business is all about. Just like food seasoning you need to be cheap phentermine careful with how much and how little you use because it changes the way people experience your content. Laura explains more in the video below.

What are some best practices for keyword optimisation?

  • Aim for a keyword density of approximately 2 to 3 percent on your page, although this is a guideline only.
  • Don’t get hung up on exact match keywords; Google is smart enough to recognise that “SEO Auckland”, “Auckland SEO” and “SEO services in Auckland” are all essentially the same thing.
  • Mimic the language that your buyer personas or target audiences use.
  • Select keywords that have high search volume but relatively low competition (these are usually mid-tail keywords).
  • Write naturally – don’t keyword stuff!

We’ll be back with more expert SEO tips in our Top Tip Tuesday series next week!

Prabin Yonzon

Prabin is the Head of Organic Search and CRO at Pure SEO. He has over nine years of experience in digital marketing, specialising in SEO, CRO, and analytics. Apart from his day-to-day work at Pure SEO, he is also highly involved in conducting webinars and in-house training for some of the well-known brands in New Zealand and overseas.

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