Top Tip Tuesday – Using Rich Snippets for SEO

What are rich snippets and how can you leverage them for SEO?

Being noticed is the first step to winning the click, and that’s precisely what rich snippets assist with. These little pieces of code sit in the background of your website and help describe the relevance of the page to the user’s searched query, allowing you to control the accuracy of your product and brand information.

Ashley explains more in the video above.

Some examples of information you might want to mark up as rich snippets include:

  • Products and offers
  • Reviews
  • People (e.g. the biographies of the executive staff)
  • Business addresses

Read more about rich snippets here. We’ll be back with more expert SEO tips in our Top Tip Tuesday series next week!

Prabin Yonzon

Prabin is the Head of Organic Search and CRO at Pure SEO. He has over nine years of experience in digital marketing, specialising in SEO, CRO, and analytics. Apart from his day-to-day work at Pure SEO, he is also highly involved in conducting webinars and in-house training for some of the well-known brands in New Zealand and overseas.

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