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Local SEO

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    Blog Local SEO On-page Optimisation SEO

    Landing Pages Are An Indispensable Part Of Marketing
    • July 24, 2017
    • Author: Rachel MatelaRachel Matela
    Once the bees are in the hive, you want them to turn pollen into honey, right? Any marketer will agree that the hard work doesn’t stop when your site’s attracted visitors – it’s only just begun! The next step is to convert those clicks into...
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    Blog Google Local SEO SEO

    Top Tip Tuesday: Getting to the Top of Google Search Results
    • July 18, 2017
    • Author: Rachel MatelaRachel Matela
    There is a lot of misunderstanding out there about SEO. All businesses naturally want their websites to rank #1 for the keywords that are important to them, but it’s not as simple as that. You can’t expect to rank #1 overnight. In...
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    Blog Local SEO SEO

    Top Tip Tuesday – Considerations When Link Building
    • July 4, 2017
    • Author: Rachel MatelaRachel Matela
    Broadly, SEO can be broken up into on-page and off-page strategies. On-page SEO refers to things like content relevancy and the way your website is constructed. Off-page SEO refers to strategies that increase the number of backlinks pointing...
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    Blog Local SEO SEO

    SEO For Service-Based Companies
    • July 4, 2017
    • Author: Rachel MatelaRachel Matela
    Service-based businesses – such as plumbers, cleaners and electricians – often struggle to achieve visibility in what can be highly competitive industries. Advertising in these industries is expensive, and traditional forms of advertising like...
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    Blog Local SEO On-page Optimisation SEO

    Landing Page Trends In 2017
    • July 3, 2017
    • Author: Rachel MatelaRachel Matela
    Your landing page is a user’s first impression of your website, and first impressions are often last impressions. Keep up with current landing page trends to ensure that your website stays modern and relevant. That way, you will help prevent...
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    Blog Local SEO SEO

    Top Tip Tuesday – What Are Negative Keywords?
    • June 13, 2017
    • Author: Rachel MatelaRachel Matela
    Negative keywords are one of the most important parts of a successful AdWords campaign. They allow you to specify which search terms you do not want your ad showing up for. With negative keywords, you can decrease your cost per click, increase your...
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    Blog Local SEO Marketing SEO

    The 3 Biggest Things in Digital in the Next 12 Months
    • May 17, 2017
    • Author: Rachel MatelaRachel Matela
    Digital’s no longer the next big thing – it’s here! And because the average person now spends more time online than engaging with television and all other media (newspapers, magazine and radio) combined, it’s little wonder. Taking digital...
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    Blog Local SEO SEO

    SEO Is The Perfect Growth Hacking Tool
    • July 23, 2015
    • Author: The Pure SEO TeamThe Pure SEO Team
    Growing a business is every entrepreneurs dream and challenge. Most people have tight budgets, big ideas and very little time. They need some way to take all these disparate elements, put them together, say in a hat and pull out a rabbit. What is...
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    Blog Local SEO News SEO

    SEO Predictions For 2015
    • December 12, 2014
    • Author: The Pure SEO TeamThe Pure SEO Team
    Search engine optimisation is an ever evolving industry, some highly regarded industry commentators believe SEO in its traditional sense is on a sharp decline and that integrated marketing (of which SEO is one aspect) is what companies must focus on...
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    Blog Local SEO SEO

    NAP: Name, Address & Phone Number
    • October 20, 2014
    • Author: The Pure SEO TeamThe Pure SEO Team
    Consistency is a critical element of any Search Engine Optimisation. But for local SEO, consistent NAP (Name, Address & Phone Number) information is vital. NAP information fits into your structured citations. Structured citations are mentions of...
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    Blog Google Google My Business SEO

    Place Yourself Above Your Competition
    • April 17, 2012
    • Author: The Pure SEO TeamThe Pure SEO Team
    Google Places could be considered a heavy weight champion in the competitive SEO ring. This simple tool can give your business a major leg up in Google’s search results if executed correctly. Businesses that don’t even rank in the first three...
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    Blog Google Google My Business SEO

    A PhD Analysis of Google Places Local Search Rankings
    • March 26, 2012
    • Author: The Pure SEO TeamThe Pure SEO Team
    Recently Bizible, an online marketing software business, took a look at ranking factors that affect local search via Google Places. They researched the impact of Google Places Ranking Factors in a more scientific light to evaluate the potential of...
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    Blog Google Google My Business News SEO

    Local Search
    • December 13, 2011
    • Author: The Pure SEO TeamThe Pure SEO Team
    A lot of Pure SEO’s website enquiries come from potential customers searching for a local company. The number of visitors we are converting that locate us by typing into search engines things like ‘search engine optimisation Parnell’ or...
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    Blog Local SEO SEO

    The Do’s & Don’ts Of Google Places – Optimising For Local Search
    • May 4, 2011
    • Author: The Pure SEO TeamThe Pure SEO Team
    Most people will have noticed that Google Places listings are appearing in more and more search results – this gives your business the opportunity to gain a first page spot (or more first page spots) for search terms. As with all things Google, if...
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