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On-page Optimisation

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    Blog CRO On-page Optimisation

    What is A/B Testing & Why Should You Be Doing It?

    • June 19, 2020
    • Author: Sam MannellSam Mannell
    Everyone knows you need a good website in order to rank well and see consistent traffic. A lot of the strategies involved in creating a good website are also common knowledge, but how do you know if the effort you’ve put into your website is...
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    Blog On-page Optimisation SEO

    Your Guide to Optimising A JavaScript-enabled Website

    • January 24, 2020
    • Author: Courtney-Dale NelCourtney-Dale Nel
    If you’ve ever opened up a website and immediately encountered a bright and shiny animation, or a pop-up prompting you to another page, then you already know at least some of what a JavaScript-enabled website can do. Modern web developers and...
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    Blog On-page Optimisation SEO

    The Benefits of Social Proof on Landing Pages

    • November 18, 2018
    • Author: Rachel MatelaRachel Matela
    Humans follow crowd behaviour, and 70% of people will trust a review from someone they’ve never even met. What does this tell us? It tells us that people are easily coerced into doing something if enough ‘others’ have already...
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    On-page Optimisation SEO

    What is On-Page SEO?

    • November 20, 2017
    • Author: Rachel MatelaRachel Matela
    There are generally two types of SEO, “On-Page SEO” and “Off-Page SEO.” Both are valuable for getting your website quality traffic and ranking higher on the Search Engine Results Pages (SERPs). HubSpot gives simple definitions to...
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    Blog On-page Optimisation WordPress

    How to Quickly Create a New Landing Page in WordPress

    • October 18, 2017
    • Author: Leslie TanLeslie Tan
    One of the main selling points of using WordPress as your content management system is the user-friendliness of the platform. WordPress gives you a number of options when you want to create a landing page. You can use a WordPress plugin to create a...
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    Blog Content On-page Optimisation

    5 Bad Landing Page Examples & How We Would Fix Them

    • September 21, 2017
    • Author: Leslie TanLeslie Tan
    Landing pages are one of the most important parts of any website. When you get that valuable click, the next step is to gain a conversion. Creating a landing page that results in a user taking action can be difficult. Last month, we reviewed some of...
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    Blog Content On-page Optimisation

    How To Make A Landing Page That Converts

    • September 6, 2017
    • Author: Rachel MatelaRachel Matela
    Once you’ve attracted someone’s attention, you want to find out more about them, right? A landing page is the perfect place to start a conversation with your audience. Who are they and what are they searching for? When done successfully,...
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    Blog Content On-page Optimisation

    How to Increase Landing Page Conversion Rate

    • August 30, 2017
    • Author: Leslie TanLeslie Tan
    Creating landing pages for your website is easy. Creating effective landing pages that get you conversions is another story altogether. A landing page serves a different purpose compared to other pages on your website. A landing page is created with...
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    Blog On-page Optimisation

    7 Amazing Landing Pages to Imitate in 2017

    • August 23, 2017
    • Author: Rachel MatelaRachel Matela
    Getting your landing page right is critical. A landing page is a prime opportunity to collect valuable customer information and hook visitors in with tempting offers. It’s a chance to increase brand awareness while showing visitors that you...
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    Blog Content On-page Optimisation

    How to Get Users’ Information via Landing Page Optimisation

    • August 9, 2017
    • Author: Rachel MatelaRachel Matela
    Your landing page is like the sweetly scented pool inside a trumpet pitcher plant. It’s role is to lure in visitors and get them to stay – albeit less tragically. Ideally, your landing page will have a high-converting lead generation...
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    Blog Local SEO On-page Optimisation SEO

    Landing Pages Are An Indispensable Part Of Marketing

    • July 24, 2017
    • Author: Rachel MatelaRachel Matela
    Once the bees are in the hive, you want them to turn pollen into honey, right? Any marketer will agree that the hard work doesn’t stop when your site’s attracted visitors – it’s only just begun! The next step is to convert those clicks into...
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    Blog On-page Optimisation SEO

    Optimize Your Landing Page for More Conversions

    • July 19, 2017
    • Author: Rachel MatelaRachel Matela
    When you’ve got your mates over, don’t you want them to stay a while? Think of your site’s visitors as guests you’ve invited into your home – make them feel welcome, keep them intrigued. But it’s not enough to have people simply checking...
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    Blog Mobile On-page Optimisation SEO

    How to Build the Perfect Mobile Landing Page

    • July 10, 2017
    • Author: Rachel MatelaRachel Matela
    If desktop landing pages are like a job interview (plenty of time and space to explain what you’re all about), mobile landing pages are like elevator pitches. You only have a few seconds for your page to load, grab your users’...
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    Blog Local SEO On-page Optimisation SEO

    Landing Page Trends In 2017

    • July 3, 2017
    • Author: Rachel MatelaRachel Matela
    Your landing page is a user’s first impression of your website, and first impressions are often last impressions. Keep up with current landing page trends to ensure that your website stays modern and relevant. That way, you will help prevent...
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    Blog On-page Optimisation SEO

    Tools to Measure Landing Page Optimisation

    • June 26, 2017
    • Author: Rachel MatelaRachel Matela
    So you’ve created a landing page that’s beautifully designed and researched thoroughly. Time to sit back and watch the traffic roll in right? Wrong. This is just the beginning! Now that your page is live and receiving traffic, you need to ensure...
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